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Browsing: Marketing
The Albany County Supreme Court in New York on Wednesday ruled in favor of cannabis technology firm Leafly in its lawsuit against the cannabis industry’s marketing…
Illustration : DALL-E / mg magazine Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts.…
Illustration: Manifesto Art / Midjourney Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of…
Illustrations: Stokkete / Shutterstock Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are…
The New York Attorney General’s Office last week agreed to a stay in cannabis technology company Leafly’s legal challenge to the state’s third-party marketing ban. The…
Cannabis technology firm Leafly is suing cannabis regulators in New York over the state’s third-party marketing ban included in its recent regulations package, Spectrum News reports.…
Illustration: MJ Graphics / Shutterstock Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads…
Illustration: Master1305 / Shutterstock Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the…
Moving from a position in a consulting firm advising Fortune 10 companies to SVP of Retail and Marketing for one of the world’s leading cannabis brands…
Illustration: bombermoon / Shutterstock Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no…