Browsing: Marketing

The Cannabis Marketing Association (CMA) is partnering with newly launched educational marketing hub GetCannaFacts on a collaboration to equip cannabis brands and retailers with the resources…

The Federal Trade Commission (FTC) and Food and Drug Administration (FDA) on Tuesday sent cease-and-desist letters to five companies accusing them of marketing delta-8 THC products to…

The Albany County Supreme Court in New York on Wednesday ruled in favor of cannabis technology firm Leafly in its lawsuit against the cannabis industry’s marketing…

Illustration : DALL-E / mg magazine Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts.…

Illustration: Manifesto Art / Midjourney Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of…

Illustrations: Stokkete / Shutterstock Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are…

The New York Attorney General’s Office last week agreed to a stay in cannabis technology company Leafly’s legal challenge to the state’s third-party marketing ban. The…

Cannabis technology firm Leafly is suing cannabis regulators in New York over the state’s third-party marketing ban included in its recent regulations package, Spectrum News reports.…

Illustration: MJ Graphics / Shutterstock Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads…

Illustration: Master1305 / Shutterstock Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the…