Browsing: Marketing

Illustration: MJ Graphics / Shutterstock Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads…

Illustration: Master1305 / Shutterstock Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the…

Moving from a position in a consulting firm advising Fortune 10 companies to SVP of Retail and Marketing for one of the world’s leading cannabis brands…

Illustration: bombermoon / Shutterstock Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no…

Illustration: Amgun / Shutterstock Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states…

Selling CBD sounds like a great idea. There’s a booming market, sales are rising globally, and CBD is being researched for its hundreds of medicinal properties…