The Cannabis Marketing Association (CMA) is partnering with newly launched educational marketing hub GetCannaFacts on a collaboration to equip cannabis brands and retailers with the resources needed to directly educate, inform, engage, and attract new cannabis consumers.
In a statement, Tatiyana Brooks, co-founder and communication director of GetCannaFacts, said the company’s “mission is to provide marketers with data-driven insights that explicitly address consumers’ wants, limitations and aversions to cannabis and foster sustainable growth by reaching new consumers nationwide.”
“To improve the industry’s bottom line, we aim to empower businesses to deliver tailored cannabis experiences for each type of consumer – from canna-averse to canna-connoisseurs – and perhaps most importantly, the canna-curious.” — Brooks in a press release
GetCannaFacts aims to grant marketers, researchers, and business owners access to credible, peer-reviewed content that helps educate nascent consumers in newly legal and maturing markets.
Lisa Buffo, founder and CEO of Cannabis Marketing Association, added that cannabis marketers often work “hard to dispel entrenched myths that have since been disproven” and “the GetCannaFacts platform makes accessing scientific data in an easy-to-read and understandable format simple for industry communicators.”
“Cannabis retailers and brands have a deep desire to connect with and educate consumers about the facts concerning cannabis,” Buffo said in a statement, “but we constantly hear from our members about the difficulties of reaching the canna-curious and the canna-averse.”
As part of the collaboration, CMA members can get access to the GetCannaFacts platform for $99 annually.
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