For a long time, cannabis culture lived off the grid. Quiet. Misread. Filtered through people who never rolled it, grew it, or passed it with intention. But inside the circle, there was always a different truth.
Proper Smoke Network rolls in from Lance of First Smoke of the Day and Adam of Proper Doinks. Two builders from inside the room, not tourists at the window. A platform born from seshes, trim tables and late-night plotting. The thesis is the heartbeat of the project. “Cannabis isn’t just a product, it’s a culture. A lifestyle. A family.”
Then the reveal. “My new partner, Adam from Proper Doinks, and I (Lance) are launching Proper Smoke Network (PSN), a counterculture media network built for smokers, by smokers.” If you need the quick picture, they already sketched it.
Think of it as Barstool Sports meets Vice Media, but with a Joint in hand and a mission to elevate the entire cannabis world.
Author’s note: High Times has been a home for real cannabis culture for generations. It feels really good to see more family stepping up from within the circle. When the real ones build, the culture gets stronger. The rising tide and such!
A Partnership Sparked by Passion
Lance built First Smoke of the Day with one intention: “to give cannabis its VOICE. Raw, real, authentic conversations with the people on the front lines who shaped cannabis culture history.”
Adam turned Proper Doinks into a cultural phenomenon long before PSN was born. His lane was clear and respected. “His passion and focused attentiveness towards the connoisseurs and enthusiasts while educating anyone in his path is unmatched.” The energy aligned instantly. “A mission that made me feel at home and in line with the principles of First Smoke of the Day.”
From the first link-up, the road ahead felt obvious. “When we connected, the vision was instant: Build a network that empowers creators in our industry and celebrates cannabis through storytelling, entertainment, education and competition.” PSN, in their words, is “a home where cannabis finally gets the spotlight it deserves.”
Educate. Entertain. Empower.
PSN is not trying to shout into the void of weed content. It wants to raise the IQ of the culture and make it enjoyable in the process. As the founders put it, “At PSN, we know when the consumer gets smarter and cares more, the industry gets better. So our content does more than entertain, it elevates.”
The first shows hit screens next month. A few of the standouts:
Budtender Battle
“A show that rewards knowledge and passion on the retail front lines, battling it out for winner-take-all dispensary vs. dispensary.”
The Roller’s Show
Two titans of rolling sit down to showcase the craft at its highest level. “Two of the biggest names in professional rolling coming together to spotlight the art, precision, and creativity behind rolling as well as the competitive side.” Expect breakdowns of “The Flavor Pairings, how they change, and all the intricacies of flavor pairings flower and hash all while rolling perfectly crafted rolls.”
Hot Slices
“A new Concept of the show ‘Hot Slices’ where JP of GoodPizza Pod hosts two Brands to battle head-to-head batches face-to-face.”
Cannabis in Sports
A real conversation space for athletes. “Adam, Paul and Lance coming together giving Pro athletes a space to talk openly about cannabis in sports, how it helps them, the good and bad, also how they find balance along with the journey as an athlete all while watching a sporting event that they relate to.”
The purpose behind every show is consistent. “Each show is based on connecting, inspiring, informing, entertaining and provoking conversation and dialogue. Every episode pushes cannabis culture forward, positively teaching people how to appreciate the plant while celebrating the people behind it.”
Built by Family, for Family
The network grows out of the same soil that nurtured the First Smoke of the Day community. “Everything we do comes back to community, what we call all our listeners, the First Smoke Family.” That community is not abstract. It reunites in real life. “Each year, our Family Reunion brings together guests, listeners, and supporters for one purpose: Connection.”
PSN expands that circle. “Whether you’re new to cannabis or have been in the game for decades, this network is for you. It’s where education meets entertainment and where every smoker feels at home.”
The Future Is Lit
PSN is not a side project or a content page. It is a cultural stance. “We’re not just building a media company, we’re changing how cannabis is represented, taught, thought of and celebrated.”
They see the momentum clearly. “With Adam and the entire Proper Doinks team’s creativity and the powerhouse of First Smoke of the Day, the future of cannabis media is brighter than ever.”
At its core, PSN is a correction to years of watered-down, outsider-filtered media. “Because cannabis deserves its own network and the world’s finally ready for it.”
Welcome to Proper Smoke Network. “Where culture meets cannabis, and every smoker has a voice.”
