California-based Jeeter is the number one pre-roll brand in the country, according to Custom Cones USA’s first-ever Top 100 Pre-Roll Brands report. The report, developed with cannabis data firm Headset, used sales figures from 2024 in 13 state markets and found Jeeter sold more than 316 million units which equates to an 8% market share.
In a statement, Harrison Bard, CEO of Custom Cones USA, said, “Jeeter’s success story represents the evolution of pre-rolls from commodity products to premium experiences.”
“Their $245 million revenue – more than double their closest competitor – shows how innovation in infused products can create market leadership as their demand continues to grow.” — Bard in a press release
The report found that the top 10 pre-roll brands account for 21.5% of total U.S. pre-roll sales. California-based STIIIZY ranked second on the list with $110.5 million in sales, while Green Thumb Industries-owned Dogwalkers ranked third on the list with $77 million in sales. Michigan-based Cali-Blaze ranked fourth with $61.8 million in sales, while Presidential, which was founded by former professional basketball player Everett Smith, rounds out the top five with $43.3 million in sales.
California hosted 41 of the top 100 brands, although Michigan led in total unit sales. Michigan-based Dragonfly sold 12.3 million units – the most of any brand – but the average price of the company’s pre-rolls is $2.38, which lands the brand at number eight in the country with $29.3 million in sales.
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