Although the legal industry has been around for more than twenty-five years, the fragmented nature of cannabis commerce means it’s still comparatively young. As they do in most young industries, consumers are evolving rapidly, and businesses must be hyper-aware of their needs and desires, along with broader trends in general retail, in order to attract new customers and keep the ones they already have. Whether they’re seeking the perfect vape to help them focus on work or a gummy to fight insomnia, consumers crave a diverse portfolio of products curated for every occasion.
As the plant becomes more mainstream and the lines between canna-curious and connoisseur blur, more people are using the plant in a wider variety of ways, offering merchants and manufacturers a wider variety of options not only for satisfying current trends but also creating new ones. This year, expect an increased demand for premium concentrates like rosin in both dabables and infused pre-rolls. Minor cannabinoids also are gaining steam, with cannabinol (CBN) leading the charge. And while the economy may have many customers seeking more bang for their buck, luxury products always will be in vogue.
Curious about what’s trending for retailers in 2023? We’ve got you covered.
binske Flower
California, Colorado, Florida, Michigan, Nevada, Washington
binske is known for high-end products, gorgeous packaging, and a rabid fanbase that offers rave reviews across the board. The brand’s top-shelf flower comes in eighths and pre-rolls (including convenient multipacks), with solventless infused joints being some of the top sellers. The genetics list is vast, with multiple OGs, hazes, and desserts in the catalog. For retailers wanting consistent quality with a side of luxury, binske is always a hit.
Wholesale: [email protected]
Sol Spirit Farm Flower
California
Sungrown flower is experiencing a resurgence as consumers rediscover the craft cannabis that put the Emerald Triangle on the map. Sol Spirit Farm is at the top of its game, cultivating exquisite, earth-conscious buds with bag quality that gives indoor flower a run for its money. Terpene-rich favorites include Burmese Mimosa, Sol Shine, and Mother’s Milk, with old staples like Headband rounding out the product offerings. The grower also offers curated gift boxes throughout the year, which make for great impulse buys.
Wholesale: [email protected]
House of Cultivar Concentrates
Massachusetts, Washington
Beloved in its home state of Washington and quickly making waves in Massachusetts, House of Cultivar offers a curated line of extracts including rocks and sauce, rosin, and premium cartridges at a consumer-friendly price point. The brand was an early adopter of classifying products by terpene profile, with a “family tree” of flavors broken down into categories like Gas (which includes several subcategories), Citrus & Sap, Fruit Trees, Floral & Haze, and Purps & Pie.
Wholesale: [email protected] (Massachusetts); [email protected] (Washington)
Globs Concentrates
California
Globs offers straightforward, affordable extracts in a variety of consistencies including shatter, sauce, and rosin. The brand is a hit with budget-conscious consumers seeking a top-shelf experience, offering a variety of strains suitable for any occasion. Fan favorites include quintessential classics like Lamb’s Bread and Super Silver Haze, with modern offerings such as Yerbiez and Crypto Cake raising the bar. A no-nonsense brand, Globs appeals to everyday consumers who desire quality without the premium price tag.
Wholesale: [email protected]
A Golden State Live Rosin Vapes
California
Created using fresh-frozen whole buds extracted with only water, heat, and pressure, A Golden State’s all-in-one vaporizers are an elevated take on the pen category. Currently available in Woods, Caramel Apple, and Snow Dream (with more to come), the vapes offer a robust terpene profile in a simple-to-use vessel. The luxury pens provide a high-end yet approachable experience.
Wholesale: [email protected]
Pure Beauty Infused Pre-Rolls
California
Marrying Pure Beauty’s soil-grown indoor flower with first-press solventless live rosin and first-wash ice-water hash, these mini Js offer a potent yet clean high. The solventless infused pre-rolls come in multipacks of five 0.4g joints in fun, modern packaging. Pure Beauty is a youthful, exuberant brand that screams social justice and revolution. The line appeals to younger consumers with a sustainable mindset.
Wholesale: [email protected]
Island Flower
California, Massachusetts
Offering budget-friendly bud with a tropical vibe, Island is a popular California brand that recently expanded east. The company’s flower eighth jars, pre-rolls, and mini pre-rolls in single-strain and infused varieties appeal to value-conscious consumers seeking flavor and potency at a moderate price point. Popular offerings include Citrus Wave, Donut Shack, and Pacific Dream.
Wholesale: [email protected]
Black Label Ounce Jars
Colorado
Showcasing flower from Green Dot Labs’s very best harvests, the Black Label Ounce is filled with 28 grams of ultra-premium, extra-large tops hand-selected by GDL’s cultivation team. The products appeal to cannabis connoisseurs who desire the crème de la crème in their head stash. Also available in quarter-ounce and eighth jars.
Wholesale: [email protected]
Miss Grass Pre-Rolls
California, Massachusetts, Nevada
Miss Grass is a women-founded, community-first brand that offers “weed for the times.” Playful and feminine packaging adorns Miss Grass Minis, which come in convenient five-packs containing 0.4g pre-rolls in three color-coded varieties: sativa-dominant Fast Times, indica-dominant Quiet Times, and the aptly named hybrid All Times. A one-to-one THC-to-CBD strain dubbed Half Times is also a winner. The line resonates with women or anyone seeking to support social impact with their purchases.
Wholesale: [email protected]
Element Apothec Skin Care and Topicals
Nationwide
Element Apothec is a women-owned, clean, cruelty-free beauty and wellness brand offering facial serums, lotions, balms, patches, and tinctures crafted with all-natural botanical ingredients and blends of minor cannabinoids including CBD, CBG, and CBN. The brand appeals to health-conscious individuals seeking products that promote relaxation, recovery, and restoration.
Wholesale: [email protected]
Canndescent VOLCANNX
California
VOLCANNX, a new effects-based line from Canndescent, leverages the company’s impressive genetics library and dedicated pheno-hunt center to deliver consumers and dispensaries a continuous rotation of ahead-of-trend, sought-after, and up-and-coming cultivars. Canndescent says the brand is for “the frequent consumer who wants a variety of craft strains delivering high potency without the high price. VOLCANNX serves the twenty-five- to forty-year-old expert consumer who shapes trends and explores new cannabis experiences.”
Wholesale: [email protected]
Landrace Origins Coffee
Nationwide
Coffee is an essential component of the wake-and-bake experience. Landrace Origins aims to contribute by providing sustainably sourced, non-infused beans and strain-pairing suggestions. The Black-female-owned brand offers uncommon finds including a Kenyan light roast, Midnight Oil dark roast, and the flagship Congolese. The brand will help customers better understand the nuances of terpene profiles.
Wholesale: [email protected]
Betty’s Eddies Fruit Chews
Massachusetts, Maryland, Maine, Delaware
An East Coast staple, Betty’s Eddies’ custom-formulated blends use full-spectrum cannabis, supporting cannabinoids, and natural herbs, vitamins, and supplements to assist with specific outcomes, including sleep, relaxation, pain relief, and heightened libido. Each chew is vegan, gluten-free, and handcrafted with organic fruits and vegetables. Betty’s Eddies target consumers seeking a simple and straightforward way to find relief from everyday issues.
Wholesale: [email protected]
Jushi Tasteology Edibles
California, Massachusetts, Nevada, Ohio, Virginia
Formulated by Top Chef: Just Desserts finalist Matthew Petersen (who also serves as Jushi’s director of manufacturing), Tasteology edibles use premium ingredients and high-quality extracts. The catalog includes effects-based fruit chews with names like Passion Raspberry Balance (containing a one-to-one THC-to-CBD blend) and Berry Dream (with THC and CBN). The chocolate bars in four flavors are equally intriguing. Whimsical packaging, high-end recipes, and a range of effects will appeal to a broad range of demographics.
Wholesale: [email protected]
Shakti Greenlit Energy Shot
Massachusetts
Shakti Greenlit was designed for folks who need a quick pick-me-up without the caffeine hangover traditional products can produce. A Black-owned brand, Shakti means “energy, ability, strength, effort, power, and capability.” The 1.93-ounce shots contain THC, caffeine, L-taurine, L-theanine, and a proprietary blend of vitamins B12, B6, and B3. Merchandise them strategically to encourage impulse purchases.
Wholesale: [email protected]
Wana Brands Stay Asleep Gummies
Colorado
Wana’s new melatonin-free morsels contain a robust blend of THC, CBD, CBG, and CBN, along with more than thirty terpenes to promote rapid-eye-movement (REM) sleep and regulate the body’s circadian rhythm. Minor cannabinoids are gaining consumer interest as a more diverse demographic becomes aware of the potential therapeutic benefits of the compounds. Stay Asleep gummies are an intriguing way to appeal to these consumers, tapping in with a well-known, respected brand that resonates with a wide audience.
Wholesale: [email protected]
TSUMo Snazzle-Os
California
Hip-hop mogul and cannabis aficionado Snoop Dogg’s latest foray into the space was met with considerable hype. Snazzle-Os are a surprisingly light and tasty onion-flavored snack, giving new meaning to the word munchies. Released in collaboration with savory edibles up-and-comer TSUMo, Snazzle-Os are unlike anything else on the market. The product has been selling out quickly across California, so apparently consumers find them intriguing.
Wholesale: [email protected]
Wyld Good Tide Gummies
California, Colorado, Oregon
Wyld’s line of solventless edibles, dubbed Good Tide, offers a true-to-the-plant high thanks to the full-spectrum hash rosin inside. The tropical, real-fruit gummies feature a trio of vegan flavors—Mango, Guava, and Pineapple—all promising to be a tasty and effective way to consume. Good Tide gummies are a good match for customers wanting to treat themselves to a higher-end product and experienced consumers who desire a more potent effect.
Wholesale: (503) 349-3967
SASS BonBons
Nationwide
An elegant take on a classic dessert, small-batch bonboans from SASS are imaginative in their aesthetics and flavor profiles. The handpainted confections with a one-to-one blend of hemp-derived THC and CBD contain notes of spirits with flavors curated to bring out the best in infusion. SASS bonbons are for sophisticated consumers who want to enjoy an elegant edible with their after-dinner cocktails.
Wholesale: [email protected]
Modist Infused Seltzers
Nationwide
Minneapolis-based craft brewery Modist broke into the cannabis-infused beverages space in 2022 with Tint and Melt seltzers. Available in several tantalizing flavors like Mango Passionfruit, Ginger Lemon Lime, and Pineapple Raspberry, the drinks contain from 3mg to 10mg of hemp-derived delta-9 THC. Modist will appeal to retailers seeking something different in the beverage category, particularly those in Midwest markets looking to support local communities.
Wholesale: [email protected]
Hello Again Hangover Suppositories
California
An innovative product meant to help consumers get through the day after they’ve partied a little too hearty, Hello Again’s suppositories contain a blend of cannabis and other natural botanicals like turmeric, rosemary, and ginger lily, all meant to promote balance and reduce symptoms. The product targets active consumers who like to indulge but still need to function in their busy lives.
Wholesale: [email protected]
Oui’d Confections
California
Aiming to raise the bar in the edibles category, Oui’d is owned and operated by chefs. The company’s sophisticated confections are works of art targeting up-market consumers. The pâte de fruit, in exquisite and inventive flavors like berry compôte and tamarind cola, reinvents the gummy, while the chocolate truffles are too pretty to eat. All products use single-source solventless hash rosin.
Wholesale: [email protected]
KANHA Harmony CBG Gummies
California
KANHA, an award-winning maker of rapid-onset edibles, recently introduced two-to-one CBG:THC gummies. The tantalizing blueberry açaí treats harness the therapeutic potential of CBG, aka “the mother cannabinoid,” which has been shown to promote gut health, reduce stress, and fight inflammation. With demand for minor cannabinoids like CBG at a fever pitch and the eye-catching packaging, these will garner interest from almost any customer.
Wholesale: [email protected]
Bits Adaptogenic Gummies
Arizona, Illinois, Maryland, Massachusetts, Nevada, New Jersey, Ohio
The new Bits line from Verano blends 5mg THC with adaptogens such as ashwagandha, rose hips, reishi, ginseng, and elderflower. The Bits team believes the product appeals to people who are exploring new ways to incorporate cannabis into their daily lives and wellness-driven consumers who are familiar with the plant but looking for a more measured experience.
Wholesale: [email protected]
Bad Apple Pets Dog Treats and Pet Tinctures
Nationwide
A Wisconsin-based “farm-to-pet” company, Bad Apple Pets oversees every aspect of production, from growing the hemp to hand-crafting treats and tinctures in a commercial kitchen. The company uses human-grade ingredients in all products, with no fillers or preservatives. Thanks to reasonable price points, fun branding, and craft quality, the brand is a good introductory choice for retailers exploring this category.
Wholesale: [email protected]
LumiBloom Infused Tea
Nationwide
LumiBloom’s wellness-focused teas promote relaxation in a familiar and comforting way. Fans of the brand have noted additional benefits, including increased focus, digestive help, pain relief, and anxiety reduction. The teas come in three flavors: chamomile, mint, and vanilla. The product is for wellness warriors but also may appeal to canna-curious consumers seeking a gentle introduction to therapeutic cannabinoids.
Wholesale: [email protected]
Profound Naturals Hemp Smoke Extracts
Nationwide
Topicals and tinctures from Profound Naturals contain CBD and a number of other beneficial cannabinoids captured from hemp smoke using patent-pending technology. According to the company, some of the compounds are present only after heat and light are applied to plant material. The unusual products appeal to people wanting the benefits of smoking the plant without potentially harming their lungs.
Wholesale: [email protected]
CBDistillery Calm Synergy Capsules
Nationwide
CBDistillery’s Calm Synergy capsules contain 30mg CBD and 400mg kava root extract. Kava promotes a sense of calm and relaxation and offers a pleasantly peaceful and tranquil experience when paired with balancing CBD. The capsules are designed for health-conscious consumers, especially those seeking relief from stress and anxiety.
Wholesale: [email protected]; (720) 642-8464
Beard Bros. Pharms Full-Spectrum RSO
California
Beard Bros. Pharms full-spectrum Rick Simpson Oil (RSO) is a highly potent and versatile product. Available in both high-THC and high-CBD formulations, it can be ingested directly or infused into edibles or topical remedies. Smartly packaged in child-resistant containers with a dosage-labeled syringe for mess-free dispensing and easy storage, the product appeals to medical users and those who desire potent relief in an easy-to-dose system.
Wholesale: [email protected]
Hautebox Joint Holders
Nationwide
Sleek, stylish, and impressively functional, Hautebox is chic cannabis storage on the go. Founded by former fashion industry pros, the women-owned brand provides an upscale way to stash pre-rolls. Available in a variety of sizes, the hip box is smell-proof and waterproof and already has made a mainstream splash after finding a home at Urban Outfitters.
Wholesale: [email protected]; (707) 291-6810
Fluent Agave Nectar
Florida
Fluent’s easy-to-dose Agave Nectar can take the place of sugar or honey in almost any recipe. A discreet and innovative way to consume, the nectars come in four flavors: natural, vanilla, maple, and caramel. Older adults, home bakers, and health-conscious customers wanting a unique yet simple way to dose without the high sugar content of traditional edibles will find them appealing.
Wholesale: [email protected]
Ken Ahbus Apparel and Accessories
Nationwide
Known for its hip and cheeky designs, Ken Ahbus is a lifestyle brand “for the modern stoner.” The unapologetically in-your-face woman-owned line attracts consumers who are not afraid to announce their love of the plant. With a wide range of hoodies, tees, hats, totes, and home goods, the brand’s playful catalog lets retailers mix and match all year long.
Wholesale: [email protected]
Cubbi Storage Boxes
Nationwide
Cubbi’s bento-box-inspired containers have compartments for flower jars, grinders, and lighters, with a rolling tray on top. This limited-edition set is elegant and eclectic, handcrafted of 100-percent marble with stunning green accents. Designed to be functional yet fashionable, Cubbi is an emerging brand destined to turn heads, offering practical, high-end storage for the mature consumer.
Wholesale: [email protected]
Cannador VaporBeads
Nationwide
Cannador VaporBeads are small boxes containing a micro-pore silica bead mixture impregnated with a salt-based solution that, when activated with water, can help maintain the proper relative humidity in an airtight jar or bag. The product is easy to market to flower consumers, especially those who purchase in bulk, since it helps prolong the quality of their purchase as a simple cannabis storage solution.
Wholesale: [email protected]
Puffco Proxy Droplet
Nationwide
The newest accessory in the Proxy universe, dubbed Droplet, is a work of art that also functions as a water filtration device. Crafted from hand-blown borosilicate glass, the bubbler features an ocean-blue drop within a clear, gradient-frosted body. Droplet will appeal to Puffco devotees and consumers seeking a piece meant to be displayed. Consider merchandising in a bundle with the main device.
Wholesale: [email protected]
PAX Plus Dual-Use Vaporizer
Nationwide
PAX’s new flagship, Plus, appeals to a broader range of consumers than many other vapes, because the device makes it easy to switch between dry herb and dabs on a whim. Built-in “experience modes”—stealth, efficiency, balance, and boost—adjust vapor and flavor combinations with one push of the mouthpiece. Plus is an excellent companion product to the company’s new infused flower buds specifically pressed for PAX devices.
Wholesale: [email protected]
Hitoki Saber
Nationwide
Cutting-edge hardware maker Hitoki recently introduced its latest innovation: Saber. Meant to be a mini portable version of the viral dry-herb vape that put Hitoki on the map, Saber lets consumers access the benefits of laser combustion anytime, anywhere. Social-media-friendly Saber appeals to hip consumers who want to be the first of their friends to have the hottest new device.
Wholesale: [email protected]
Dr. Dabber XS Nano E-Rig
Nationwide
With so many desktop devices on the market, Dr. Dabber decided to mix it up with a compact, four-inch-tall e-rig. The XS Nano provides the power and consistency of Dr. Dabber’s flagship devices in a portable package, featuring spill-proof glass, four preset temperatures, and a direct vapor pathway. The budget-friendly price may help convert customers who want the prestige of a Dr. Dabber with a modest investment.
Wholesale: (855) 881-3227; Wholesale.greenlane.com
Groove CARA Solid Concentrate Pen
Nationwide
Designed to provide an accessible dab experience for consumers of all demographics, the CARA is a loadable concentrate pen that’s compact yet packs a punch. CARA (the first in the new Groove line) is sleek, discreet, and dependable. Featuring quartz coil technology, the unit heats in waves and has adjustable voltage (3.4v, 3.8v, 4.2v) with a fifteen-second safety cutoff.
Wholesale: Wholesale.greenlane.com
Shorties Strain-Specific Pre-Rolls
Arizona
Shorties, a new Arizona line from women-led TFS Brands, are designed for both newer consumers and seasoned connoisseurs. The impressive strain library features more than forty-five rotating effects-based strains, curated by respected cultivator and pheno-hunter Cody Phillips. The 0.35-gram joints are perfect for a quick solo session. TFS Brands recommends retailers market Shorties to Gen Z customers who desire a wide range of strain choices tailored for different times of day or events.
Wholesale: [email protected]
Huue Pucks
Massachusetts
Huue pucks are a clever and fresh treat for consumers seeking consistent and convenient consumption. The fresh-compressed, infused cannabis pucks are easy to use, mimicking a coffee K-cup in their simplicity. No grinding necessary: Consumers just drop an effects-based puck into a compatible device (G-Pen Dash is Huue’s hardware partner, but nearly any dry-herb vaporizer or pipe will work). Huue is for active new and veteran consumers who want to remove the guesswork from their shopping experience.
Wholesale: [email protected]
Dip Devices Nectar Collector E-Tip Kit
Nationwide
Pioneering Dip Devices’ recent collaboration with Nectar Collector harnesses the convenience of an electric honey straw. The E-Tip Kit transforms any traditional Nectar Collector into a torch-free device. The kit will fit right in at retailers that have a decent glass selection or serve extract fans who have been dabbing for some time.
Wholesale: [email protected]
BEED Pre-Roll Machine
Nationwide
Innovative, modern, and simple to use, the tabletop BEED machine can produce a pre-roll in 20 seconds from plant material packed in recyclable aluminum capsules that have been nitrogen-sealed. The color-coded capsules come in several effects-based varieties, with THC strains available in California and CBD nationwide. Market to consumers who admire the latest technology.
Wholesale: [email protected]; (802) 310-9022
