Close Menu
  • Home
  • News
  • Lifestyle
  • Law
  • Business
  • Education

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Ohio GOP Seeking to Change Voter-Approved Adult-Use Cannabis Law

May 30, 2025

U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

May 29, 2025

Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

May 28, 2025
Facebook X (Twitter) Instagram
Monday, June 2
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook X (Twitter) Instagram LinkedIn VKontakte
Smoke Professional
  • Home
  • News

    More Than 1,000 Arrested in Sweep of U.K. Weed Grows

    July 8, 2023

    Scotland Calls On UK To End ‘Failed’ Drug War With Decriminalization And Harm Reduction Approach

    July 8, 2023

    Germany’s draft law for first phase of cannabis reform

    July 8, 2023

    High Times Cannabis Cup Illinois: People’s Choice Edition 2023 Kicks Off

    July 8, 2023

    Pennsylvania Committee Advances Expansion to State Medical Cannabis Program

    July 7, 2023
  • Lifestyle

    How Watching the News Can Trigger Anxiety and Panic Attacks

    October 28, 2024

    Record High Cannabis and Hallucinogen Use Among Adults

    October 27, 2024

    Weekend Sleep Catch-Up May Lower Heart Disease Risk by 20%

    October 27, 2024

    Energy Drinks Linked to Poor Sleep Quality and Insomnia

    October 26, 2024

    First Psychedelic Church for Magic Mushrooms

    October 26, 2024
  • Law

    Ohio GOP Seeking to Change Voter-Approved Adult-Use Cannabis Law

    May 30, 2025

    Federal Lawmakers Call for Medicaid Fraud Investigation Into Florida Anti-Cannabis Political Group

    May 26, 2025

    Minnesota Ends Criminal Penalties for Bong Water

    May 23, 2025

    Minnesota Bill to Set Up Adult-Use Cannabis Industry Moves to Governor

    May 22, 2025

    Pennsylvania House Passes Cannabis Legalization Bill

    May 8, 2025
  • Business

    U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

    May 29, 2025

    Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

    May 28, 2025

    Minnesota Tribe Signs Agreements to Open Adult-Use Dispensaries Off Tribal Land

    May 28, 2025

    Washington to Issue New Social Equity Cannabis Licenses This Summer

    May 27, 2025

    DEA Raid Confiscates Over 29,000 Cannabis Plants in New York

    May 26, 2025
  • Education

    CBD and the Aging Population—What Science Says Today

    March 12, 2025

    Wholesale Nootropic Skincare: Boost Your Product Line

    March 10, 2025

    Ideal for Your Business Needs

    March 8, 2025

    A Must-have For Every Smoke Shop

    March 3, 2025

    The Perfect Addition to Your Product Line

    March 1, 2025
Smoke Professional
You are at:Home»Business»4 Secrets to Irresistible Impulse Buys
Business

4 Secrets to Irresistible Impulse Buys

adminBy adminOctober 12, 2023No Comments6 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
4 Secrets to Irresistible Impulse Buys
Share
Facebook Twitter LinkedIn Pinterest Email
Green QweenDSC03624
Photo: SevenPoint Interiors / Green Qween

Impulse buys can be a win-win for retailers and consumers alike, increasing basket sizes while adding value for customers through special deals and new products to try. They also may generate substantial revenue, with market research reporting more than 75 percent of American consumers make impulse purchases.

Like all other things retail, the key to success is to know the customer and nail the strategies for presenting irresistible deals at the right time and in the right place. We checked in with some of the industry’s leading merchandising experts for their insight about how to achieve the best results.

Design an impulse-worthy bundle

Bundle deals work especially well as impulse buys, offering opportunities for cross-merchandising, upselling, and boosting product discovery.

When putting together a bundle deal, treat the process like creating a thoughtfully planned package for a friend, incorporating products that complement one another and reflect the store’s consumer demographics. A well-designed bundle can go a long way when it comes to building trust with consumers. For instance, a bundle that contains flower, rolling papers, and a lighter communicates the retailer is looking out for the customer by providing everything they need in one easy purchase.

Going beyond the basics, themed bundles can inject fun and exploration into the retail experience while building customer connection over shared experiences.

“What does a summer bundle look like in a coastal town?” asked Michael Marra, co-founder and creative principal at Budder Creative. Marra possesses more than two decades of experience in interior design, product design, and environmental branding. “Retailers might offer a beach bundle that includes merch like a branded canvas bag and frisbee along with edibles and skin-soothing topicals that seem as if they were picked out just for you, the customer.”

The checkout area is king

Much like in traditional retail, the point of purchase dominates when it comes to the best spot for impulse buys. That said, there is an art to curating the product mix in this area.

“What I’ve seen work well is to place a bundle deal near the register,” said Will Smith, founder and chief executive officer of Bud Bar Displays, a manufacturer of display systems and containers. “For example, you may have a bundle with a pre-roll and lighter that are attractively displayed in a locked acrylic display at the point of sale,” giving a nod to the power of cross-merchandising.

Cindy Lam, owner and principal designer at Remedy Design Group, notes display boxes offer both flexibility and creativity. “A secure acrylic display box on the countertop allows retailers to show off impulse buys or bundles outside the wrapper or packaging,” said Lam, whose retail-design firm has made its mark with functional, elegant interiors that reflect her tenure on Starbucks’ design team. “Customers can see what they are actually buying, whether that’s the color and shape of edibles or the oil in a cartridge. Locating this display near the point of sale makes it easy for customers to add these items to their order because the product is right there, temptingly displayed.”

Shelley Gummig, vice president of business development at KC Store Fixtures, suggests utilizing areas where customers queue as prime locations for displaying product bundles or other impulse buys, a strategy she has seen succeed in traditional retail sectors. “Display small, inexpensive impulse buys right in front of where people are standing, whether that’s in the waiting area or at the register,” she said.

Limit the options

Retailers may be tempted to offer fifteen different gummy flavors at the point of purchase to appeal to a wide range of tastes, but this strategy often backfires. Customers easily can become overwhelmed when presented with too many options, leading to frustration, confusion, and purchasing regrets. Even worse, they may buy nothing at all.

On the other hand, limiting the products displayed provides direction and clarity to customers, making an impulse buy an easy decision.

“Curate your impulse product offerings to provide direction. Don’t have too many choices,” said Desmond Chan, creative director at SevenPoint Interiors, the cannabis-specific division of an international retail-design firm that counts Nordstrom, Coach, and J.Crew among its clients. “For example, you may carry a wide selection of lighters, but when it comes to curating the experience at your point of sale, display only a select few lighters so it’s a quick decision for the customer.”

Marra advised, “For smaller items, limit how many you put on display at the register. Too many of the same product can create a sense of lower value and also make the area appear more cluttered.”

Use repetition to seal the deal

Whether offering a bundle deal or highlighting a new product launch, repetition can encourage impulse buys. This strategy is not a surprise in light of marketing research showing people need to see or hear about a brand multiple times before deciding to make a purchase.

“Let’s say there’s a new product that’s launching with a special deal, which is pretty common,” said Marra. “In addition to featuring that product on your shelves or launch table, also consider featuring it at the register.”

Denise De Nardi, chief sales officer at Colorado dispensary chain Native Roots Cannabis Co., noted budtenders play a pivotal role in encouraging impulse buys, which means keeping budtenders updated on the store’s latest marketing priorities is imperative. “To some extent, the impulse buy is visual, but a lot of it comes down to the budtender guiding the conversation and suggesting complementary items that marry well with the products in the customer’s basket,” she said. “I call it enlightened hospitality, where the budtender and customer are having a conversation and looking at products, but the budtender is also making additional product recommendations in a way that ties it all together.”

Randy Simmen, head of design for SevenPoint Interiors, agrees about the importance of the human factor. “Customer service is key for impulse buys, like having that friendly educator at the register who asks if you need a lighter or rolling papers to go with your flower,” he said.

While repetition can be effective, it also may be annoying if overused. Budtenders and other frontline employees should understand their top priority is to provide exceptional customer service, tailoring recommendations to the individual in front of them rather than pushing products that may be inappropriate for the customer’s needs or experience level.

Although impulse buys are only one of many approaches to boosting the bottom line, they can be a significant source of revenue when used effectively.

Source link

Buys Impulse Irresistible Secrets
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleWyoming Advocates Renew Push for Medical and Adult-Use Ballot Questions
Next Article Nova Farms Prepares To Go Supernova
admin
  • Website

Related Posts

U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

May 29, 2025

Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

May 28, 2025

Minnesota Tribe Signs Agreements to Open Adult-Use Dispensaries Off Tribal Land

May 28, 2025

Comments are closed.

Our Picks

Ohio GOP Seeking to Change Voter-Approved Adult-Use Cannabis Law

May 30, 2025

U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

May 29, 2025

Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

May 28, 2025

Minnesota Tribe Signs Agreements to Open Adult-Use Dispensaries Off Tribal Land

May 28, 2025
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Don't Miss
Law

Ohio GOP Seeking to Change Voter-Approved Adult-Use Cannabis Law

By adminMay 30, 20250

Republican lawmakers in Ohio are seeking to make changes to the 2023 cannabis legalization law approved…

U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

May 29, 2025

Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

May 28, 2025

Minnesota Tribe Signs Agreements to Open Adult-Use Dispensaries Off Tribal Land

May 28, 2025

Subscribe to Updates

Get the latest creative news from Smoke Unlimited about Weed & CBD vaping.

From Our Partners
About Us
About Us

Get all the current news stories, latest trends and legislation regarding cannabidiol, products, usages and its benefits. So don’t miss out any buzz and stay tuned! We offer a minute to minute updates regarding Marijuana industry.

Facebook X (Twitter) Instagram Pinterest
Our Picks

Ohio GOP Seeking to Change Voter-Approved Adult-Use Cannabis Law

May 30, 2025

U.S. Court of Appeals Rejects Legal Challenge Claiming Cannabis Prohibition is Unconstitutional

May 29, 2025

Montana Gov. Signs Bill Reserving $12M of Cannabis Tax Revenues for ‘Habitat Legacy Account’

May 28, 2025
Sponsors
Copyright © 2025. SmokeProfessional
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.