Close Menu
  • Home
  • News
  • Lifestyle
  • Law
  • Business
  • Education

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Pennsylvania House Passes Cannabis Legalization Bill

May 8, 2025

Cannabis Company CEO Considering New Mexico Gubernatorial Bid

May 8, 2025

U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

May 8, 2025
Facebook X (Twitter) Instagram
Friday, May 9
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook X (Twitter) Instagram LinkedIn VKontakte
Smoke Professional
  • Home
  • News

    More Than 1,000 Arrested in Sweep of U.K. Weed Grows

    July 8, 2023

    Scotland Calls On UK To End ‘Failed’ Drug War With Decriminalization And Harm Reduction Approach

    July 8, 2023

    Germany’s draft law for first phase of cannabis reform

    July 8, 2023

    High Times Cannabis Cup Illinois: People’s Choice Edition 2023 Kicks Off

    July 8, 2023

    Pennsylvania Committee Advances Expansion to State Medical Cannabis Program

    July 7, 2023
  • Lifestyle

    How Watching the News Can Trigger Anxiety and Panic Attacks

    October 28, 2024

    Record High Cannabis and Hallucinogen Use Among Adults

    October 27, 2024

    Weekend Sleep Catch-Up May Lower Heart Disease Risk by 20%

    October 27, 2024

    Energy Drinks Linked to Poor Sleep Quality and Insomnia

    October 26, 2024

    First Psychedelic Church for Magic Mushrooms

    October 26, 2024
  • Law

    Pennsylvania House Passes Cannabis Legalization Bill

    May 8, 2025

    Nebraska Lawmakers to Reconsider Bill to Implement Voter-Approved Medical Cannabis Law

    May 7, 2025

    Bill to Legalize Adult-Use Cannabis Filed in Pennsylvania

    May 6, 2025

    New Hampshire Senate Blocks Adult-Use Cannabis Legalization Bill

    May 2, 2025

    Cannabis Taxation: C Corp, S Corp, LLC, LLP, Partnership, Nonprofit, or Something Else for Your Cannabis Business?

    April 30, 2025
  • Business

    Cannabis Company CEO Considering New Mexico Gubernatorial Bid

    May 8, 2025

    U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

    May 8, 2025

    Minnesota Cannabis Licensing Lotteries Scheduled for June 5

    May 7, 2025

    Ohio Senate Passes Bill Imposing New Regulations on Intoxicating Hemp Products  

    May 6, 2025

    Tax Hikes Coming to California Cannabis Industry

    May 5, 2025
  • Education

    CBD and the Aging Population—What Science Says Today

    March 12, 2025

    Wholesale Nootropic Skincare: Boost Your Product Line

    March 10, 2025

    Ideal for Your Business Needs

    March 8, 2025

    A Must-have For Every Smoke Shop

    March 3, 2025

    The Perfect Addition to Your Product Line

    March 1, 2025
Smoke Professional
You are at:Home»Business»10 Commandments of Perfect Packaging
Business

10 Commandments of Perfect Packaging

adminBy adminFebruary 16, 2024No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
10 Commandments of Perfect Packaging
Share
Facebook Twitter LinkedIn Pinterest Email
guide to perfect packaging for cannabis DALL E mg magazine
Illustration: DALL-E / mg magazine

Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in a product’s success. So how do brands create packaging that both wows and serves a purpose?

Here are ten tenets to keep in mind.

1. Plan ahead

Ask any packaging professional what their number-one tip is, and all will say the same thing: Start early. Curating your final container will take consideration and lots of back and forth. In addition, depending on the production location, lead times could be weeks or even months.

Sure Lock Packaging founder Rachel Kane recommends beginning package planning alongside product development. After all, the product and its container will spend lots of time together.

2. Respect the compliance team

Compliance always should be a top priority for brands, and packaging often is a crucial piece of the puzzle. From child-resistant safety mechanisms to proper labeling, cannabis packages are under intense scrutiny from regulators. Brands must keep their lawyers and/or compliance officers in the loop at all times, especially during the packaging-design phase of development, to help prevent bottlenecks—or worse.

“You should always have your legal team put final eyes on your packaging before you go to press,” Kane said.

3. Protect the product

Packaging should be fashionable, but function is the primary objective. If your containers don’t actually keep the product inside fresh and protected, your customer loyalty rate will be zero. Kane noted some modern packaging options do a subpar job of protecting flower, so brands should do their homework before submitting an order.

“It comes down to some of the commingled plastics and hemp-derived plastics marketed as more affordable,” she said. “They have a looser poly structure, and more air can actually get in.”

4. Be creative

This one goes without saying, but don’t rip off someone else’s design. While it may not be feasible for your brand to craft a custom packaging solution, and using a basic eighth jar feels insufficient in the current environment, there are plenty of ways to be original. Work one-on-one with a packaging professional, as they often have creative skills that reach far beyond their knowledge of materials.

5. Solicit input

Packaging isn’t the responsibility of only marketing and product-development teams. Get input from a diverse group of employees from different departments and backgrounds. They may have useful suggestions the main team didn’t consider. Working with a lean team? Don’t be afraid to recruit friends and family for an informal focus group.

6. Honor the planet

Packaging waste is a serious issue, and brands must carefully consider their environmental impact. According to Kane, many containers seem recyclable at first glance but actually may end up in the landfill, depending on their composition. If sustainability is an important mission for your brand, make sure to ask your packaging provider about your options.

“If it has a film, if it’s a commingled plastic—that is, more than one class of materials—those can never be recycled,” Kane explained. “And there are quite a few packages like that in the industry.”

7. Suit the package to its contents

One of Kane’s biggest packaging pet peeves? Goods that don’t fit the shell.

“If you open a product package and it looks like there’s way too much room inside, it’s bound to disappoint the buyer,” she said.

Consider the psychology of shopping. Consumers want to feel like they’re getting good value for their money, and a half-empty container likely won’t do the trick. Plus, a smaller box may lead to a smaller production budget—always a good thing for brands.

8. Consider accessibility

Speaking of consumer satisfaction, remember that many types of people may interact with your packaging, including people with limited dexterity, arthritis pain, or other conditions that affect fine motor skills. If your containers are impossibly frustrating to open, you’ll alienate potential customers. Work with your designer to find the path of least resistance (literally).

9. Display the brand’s ethos

Remember that packaging is a chance to tell a story: your story. From the colors on the label to the typeface, each and every detail is an opportunity to share something about your brand and what it stands for. Your target audience and the message you’d like to convey should impact your design choices to set your brand apart.

10. Be mindful of retail sensibilities

Potential customers aren’t the only ones you’re trying to win over. Retail buyers and budtenders are equally important, because they’re the people who will decide your product’s fate. An eye-catching package likely will be something they want to showcase. Conversely, if your containers are run-of-the-mill or difficult to display, your brand could be relegated to the bottom shelf, if it’s presented at all.

Source link

Commandments Packaging Perfect
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleCannabis M&A: Will California Allow License Transfers?
Next Article Marijuana Infused Eggnog Recipe for A Stoner Christmas
admin
  • Website

Related Posts

Cannabis Company CEO Considering New Mexico Gubernatorial Bid

May 8, 2025

U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

May 8, 2025

Minnesota Cannabis Licensing Lotteries Scheduled for June 5

May 7, 2025

Comments are closed.

Our Picks

Pennsylvania House Passes Cannabis Legalization Bill

May 8, 2025

Cannabis Company CEO Considering New Mexico Gubernatorial Bid

May 8, 2025

U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

May 8, 2025

Minnesota Cannabis Licensing Lotteries Scheduled for June 5

May 7, 2025
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Don't Miss
Law

Pennsylvania House Passes Cannabis Legalization Bill

By adminMay 8, 20250

The Pennsylvania House of Representatives on Tuesday gave initial approval to an adult-use cannabis legalization…

Cannabis Company CEO Considering New Mexico Gubernatorial Bid

May 8, 2025

U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

May 8, 2025

Minnesota Cannabis Licensing Lotteries Scheduled for June 5

May 7, 2025

Subscribe to Updates

Get the latest creative news from Smoke Unlimited about Weed & CBD vaping.

From Our Partners
About Us
About Us

Get all the current news stories, latest trends and legislation regarding cannabidiol, products, usages and its benefits. So don’t miss out any buzz and stay tuned! We offer a minute to minute updates regarding Marijuana industry.

Facebook X (Twitter) Instagram Pinterest
Our Picks

Pennsylvania House Passes Cannabis Legalization Bill

May 8, 2025

Cannabis Company CEO Considering New Mexico Gubernatorial Bid

May 8, 2025

U.S. Supreme Court Declines to Hear Challenge to Medical Cannabis Advertising Ban

May 8, 2025
Sponsors
Copyright © 2025. SmokeProfessional
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.